> For the complete documentation index, see [llms.txt](https://docs.platform.gamezop.com/publishers/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.platform.gamezop.com/publishers/integrate-performance-ad-campaigns/gamezop-campaign-links.md).

# Understand Gamezop Campaign Links

This is only relevant for partners that source ad campaigns from Gamezop, which they then run on their own apps / websites to earn additional advertising revenue.

### What are Gamezop Campaign Links?

Whenever our team shares details on any ad campaign with you, we will share the creatives for that campaign, and the URL to which you must send your users when they click on those creatives. We refer to this click-through URL as a "Gamezop Campaign Link".

***

### Structure of a Gamezop Campaign Link

Here's a sample Gamezop Campaign Link:

{% code overflow="wrap" %}

```url
https://affiliate.gamezop.com/campaign/v1?campaign-uuid=79d6820a-8e19-444f-bba4-c4bda4b1c986&property-id=1234&click-id={click-id}
```

{% endcode %}

Here are the details for the URL parameters that we support:

<table><thead><tr><th width="190.12109375">URL Parameter Key</th><th width="150.29427083333331">Is Mandatory?</th><th>Notes</th></tr></thead><tbody><tr><td>campaign-uuid</td><td>Yes</td><td>Prefed in the Gamezop Campaign Link that we share with you; unique identifier for the ad-campaign you are promoting.</td></tr><tr><td>property-id</td><td>Yes</td><td>Prefed in the Gamezop Campaign Link that we share with you; this is your <a href="/pages/TO4yuI8ZdCn8CQ8FSsrP#property-or-property-id">Gamezop Property ID</a>.</td></tr><tr><td>click-id</td><td>No</td><td><p>You can pass a Click ID to uniquely identify each click. If you do so, we will pass it back to you on your <a href="/pages/jSJFRU8h27cjuaDgGMCX">Postback URL</a> when we record a conversion.</p><p><br><code>click-id</code> values should ideally be unique, and never repeated.</p></td></tr><tr><td>site-id</td><td>No</td><td>Just like a Click ID, you can also send a Site ID, to be sent back on your Postback URL at the time of us recording a conversion.</td></tr><tr><td>sub-1</td><td>No</td><td>Can be used to capture any additional datapoint that you wish to track.</td></tr><tr><td>sub-2</td><td>No</td><td>Can be used to capture any additional datapoint that you wish to track.</td></tr><tr><td>sub-3</td><td>No</td><td>Can be used to capture any additional datapoint that you wish to track.</td></tr><tr><td>sub-4</td><td>No</td><td>Can be used to capture any additional datapoint that you wish to track.</td></tr><tr><td>sub-5</td><td>No</td><td><p>Can be used to capture any additional datapoint </p><p>that you wish to track.</p></td></tr></tbody></table>

***

### **Other notes**

* If there are any special characters / spaces in the values you pass for the optional parameters, ensure that you [URL encode those values.](https://www.w3schools.com/tags/ref_urlencode.ASP) Tracking will not work accurately if you do not encode the values.
* Maximum supported length for the values of the optional parameters is 250 characters.
* When our team shares ad campaigns with you, they will also share other details - such the countries within which to run the campaign, or the date range within which to run the campaign - ensure that you adhere to those restrictions. Gamezop Campaign Links will return errors when opened outside the restrictions shared with you.

***

If you also want us to configure your Postback URL, visit this doc:

{% content-ref url="/pages/jSJFRU8h27cjuaDgGMCX" %}
[Configure your Postback URL](/publishers/integrate-performance-ad-campaigns/configure-your-postback-url.md)
{% endcontent-ref %}


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